The April 1963 cover of Playboy magazine is shown in this publicity photo released to Reuters September 12, 2011. Hugh Hefner is slashing the cost of Playboy's October issue, which hits newsstands this Friday, Sept. 16, to 60 cents. His editors have styled the men's magazine with retro look matching 1961, when the first Playboy Club was founded, and linked it to the debut of TV show "The Playboy Club" by putting star Laura Benanti on the cover -- and inside the pages. REUTERS/Playboy/Handout