Northwest Prime Time is the largest monthly newspaper in the Puget Sound region celebrating an active and healthy lifestyle for people over 50.

Please call 206-824-8600 for ad sizes and rates, or email


Nationally recognized and proud recipient of numerous awards from the prestigious North American Mature Publishers Association, National Mature Media Awards, and the Washington Press Association., Northwest Prime Time delivers first-rate news and information to 100,000+ readers each month.

Our target audience, Baby Boomers and Active Seniors, is a powerful economic force with the time and money to spend on your products and services.

Advertise in Northwest Prime Time and capture their business!

Total monthly distribution: 50,000 copies

Average readers per copy: 2 1/2+*

Total Readership: 100,000+*

Area of Circulation: Greater Seattle Metro area and throughout Puget Sound. We cover King, Pierce, and Snohomish Counties and reach into Thurston County.

Northwest Prime Time is distributed at nearly 1,000 locations throughout the Puget Sound region.

Each month Northwest Prime Time is delivered to banks, newsstands, medical facilities, libraries, community centers, senior and retirement communities, and selected retail outlets including pharmacies, cafes and restaurants.

For rates and other information, call 206-824-8600 or email Active, informed and involved readers enjoy Northwest Prime Time for its lively articles, award-winning writers, and special focus issues. Many readers call and write to say they read our newspaper cover-to-cover and can't wait for the next issue!

  • 79% of Northwest Prime Time readers frequently purchase products or services from ads seen in our newspaper
  • Over 1/3 of Northwest Prime Time readers keep their issue one month or longer
  • They request our special focus issues year-round
  • 49% are 45 - 64 years old
  • 49% are 65-plus

Older Americans have dramatically higher actual and median incomes than those 15 to 34 years old, and they spend more for cars, clothes, entertainment, furniture and other personal goods than their younger counterparts.

About Northwest Prime Time readers:

  • The country's fastest growing age segment
  • Control $28 trillion or 67% of US wealth
  • Own 80% of all money in US savings institutions
  • 66% of all stockholders
  • 60% own a computer
  • Buy 80% of all luxury travel
  • American grandparents spend $30 billion per year on their grandchildren.

Purchasing Power
In the next 12 months Northwest Prime Time readers plan to buy:
  • 74% Gifts for Grandchildren
  • 51% Domestic or International Travel
  • 43% Home Improvement/Home Furnishings
  • 25% Computer/Internet Service
  • 20% Automobiles

  • 61% Attend cultural events regularly (theatre, concerts, opera, ballet, museums)
  • 61% attend movies regularly
  • 44% garden
  • 43% dine at full-service restaurants regularly

Statistic Sources: US Census Bureau, AARP, Circulation Verification Council Reader Survey, Northwest Prime Time Reader Survey.

*This readership statistic is the standard used in the newspaper industry.

Mailing Address:
Northwest Prime Time
PO Box 13647
Seattle, WA 98198

Phone: 206-824-8600 Fax: 206-824-8606

Advertising inquiries including rates to Chris Mitchell:

Editorial and general questions to Michelle Roedell: